“Besides your mother, nobody wants to see you succeed more than your publicist!”

MaxEx clients are not just a name on a roster or a mass-pitched brand to a random database of media outlets. We keep our client roster manageable because we believe in personal attention, brand immersion, and working with our clients to leverage their brand, tell their story, and provide insight and guidance on how to remain relevant within the ever-changing hospitality industry for the long term.

As former hospitality professionals with both front and back-of-house experience, the team at MaxEx doesn't just understand the industry's challenges—we live and breathe them. We have a deep passion for the culinary arts, travel,  lifestyle, and entertainment, which drives us to stay current with the latest trends and influences and keeps us looking ahead. This passion guides us in helping our clients remain true to their concept while carving out their niche and laying down a strong foundation from which to grow.

Our PR campaigns are designed to extend beyond traditional media relations. A promotional strategy has many facets, including connecting with consumers, the strongest influencers; communicating with the media, the essential voice box; and reinforcing the brand, an ongoing necessity.

At MaxEx, we don't just wait for opportunities to come to us- we actively seek them out. We handle all aspects of launching to the marketplace, as well as repositioning and brand development. From imagery to essential marketing platforms, target marketing and messaging, external and internal events, and strategic partnerships, we continually initiate and pursue opportunities that will garner attention in numerous forms on behalf of our clients. With us, you can be sure that your brand will always be at the forefront of the industry.

Social media is no longer an added component; it works in tandem with all aspects of a robust marketing and PR campaign. Comprehensive, visually appealing, properly tagged and linked, and broad-reach social media content are essential within today’s PR practices.

We love working with talented people. From website developers and graphic artists to media outlets, influencers, event marketers, community leaders and organizations, and even our fellow publicists, we believe in the power of collaboration and enjoy the camaraderie within our industry.